Ivroyred: Blog - Iconic poster designed by Weston artist
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Iconic poster designed by Weston artist

Your Country Needs You....
"Your Country Needs You" - image designed by Alfred Leete

Iconic poster designed by Weston artist

“Your Country Needs You” – It’s one of those images that everyone recognises, but few people know that Alfred Leete (1882-1933), was actually an artist and graphic designer from right here in Weston-super-Mare.

Famous for Kitchener’s pointing finger and the words ‘Your Country Needs You’, this image designed by Leete has become an icon of the enlistment frenzy. While the poster stands out among his works, he had become a sought after artist before then at the age of just 30. He lived in London at the time, where he was drawing for a number of national magazines and newspapers including Punch, Tatler and London Opinion. His artistry was used in advertising by Rowntree’s Chocolates, London Underground and Younger’s Brewery.

Weston-super-Mare Town Council has recently been celebrating local icons with a series of blue plaques around the town, including Leete and world famous author Roald Dahl. We’re rather excited as Ivoryred has been asked to produce a short run of information leaflets for each plaque to tell people about the person being commemorated and their history, alongside photographs and a location map. Keep an eye on our social media channels for updates about some of our town’s rich history of celebrities.

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