Ivroyred: Blog - Pantone reveals its colour of the year for 2019
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Pantone reveals its colour of the year for 2019

Drum roll please…Pantone has revealed its colour of the year for 2019...and it is... Living Coral.
Pantone Colour 2019 - Living Coral

Pantone reveals its colour of the year for 2019

This orange-peach shade is reminiscent of actual sea coral and Pantone says it’s about reconnecting with our natural world in a warm, optimistic way.

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

For 20 years, Pantone’s Color of the Year has been heralded as influencing product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

Is it all just an ingenious marketing campaign, or does the Colour of the Year deserve creative people’s attention?

At Ivoryred, we’re not convinced. We’d like to think that the very essence of being a creative is to play with colour and design to support a brief, rather than buying into one key shade for the year. But at the same time, we’re all influenced by the world around us: trends, connections and styles. Coral has already been popular throughout 2018. Perhaps the Pantone Color of the Year should be reflective, looking back at what has been the colour of the year, rather than trying to predict the future and potentially steer the course of designers around the world.

Only time will tell. We can’t say it’ll be at the forefront of our minds, but maybe this time next year we will see if Living Coral has made its way into any of our designs.

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