Ivoryred: Portfolio - AIW Key Centre
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AIW Key Centre

An eye-catching new look for a family of trade counter businesses rebranding under one umbrella...

Branding, Print Design, Websites

When a successful business grows and develops, the brand can often become divided and separated. Ivoryred worked with AIW Key Centre, AG&R Equipment and AMB Plumbing and Heating Supplies to help bring them back together with one contemporary new logo.

We created a strong geometric design with a triangle at the core to represent all three trade counter businesses and the letter A that links the companies’ names.

This united new identity is now being rolled out across the business and being used on all their corporate literature, advertising, marketing, and online presence, with great feedback from customers at both the Weston-super-Mare and Bridgwater outlets.

AMB Website

“We have three different businesses all serving the same market sector – construction supplies. One is a new business and the other two are established trading companies. Each one has a separate trading name and the two existing businesses had their own completely different and rather dated branding and logos.

Following on from meetings with Jamie from Ivoryred we decided that we could maintain the separate business names but link and associate them through the use of the same logo.

Jamie has subsequently provided us with a bright and contemporary design with which we are very pleased and are now implementing across the three businesses. “

Ian Lane,

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